Our philosophy
We make merchandise that feels good
We create high-quality, ethical merchandise inspired by the Peak District.
These aren’t throwaway souvenirs, but keepsakes you can own with pride. A way to celebrate the places you love and connect with others who share your passions.
Our Peak District Collection
Premium quality
We use thicker materials than standard merchandise, creating pieces made to last.
Ethical & Sustainable
Responsibly made clothing using 100% organic cotton, made with care for people and planet.
Giving back
We give 1% of every sale to charities that protect and promote the outdoors.